From Scattered Inquiries to a Single, Organised Pipeline
Challenge
Customer inquiries arrive through a website form, a shared inbox, social media messages, and phone calls. Each location handles them differently, response times vary, and managers have no view of the overall pipeline.
Approach
Route all digital inquiries into a single CRM pipeline. An AI classification step suggests a category, priority, and location, and drafts a summary. Staff review and confirm before anything is sent to the customer.